Yael Ram Beck

PORT

Identity & Branding Designer

20 26

FOLIO

About me

Hi, I'm Yael, a graphic designer with a huge crush on packaging

and all things print.

I love the feeling of a great design you can actually hold in your hand. From the first sketch to the final product, I’m all about creating cool, high-quality work that makes brands stand out.

Contact

Experience

Fly Branding

Senior Graphic designer

2022 - Now

End-to-end design of product packaging, from initial concept to final production, with a deep understanding of shelf presence and brand impact.

Ensuring all designs comply with food industry regulations, labeling requirements, and technical standards.

Core Expertise

Packaging Design

Building comprehensive brand strategies that align visual identity with business goals and market positioning.

Brand Identity

Leading the branding process for real estate projects, including creating marketing materials, brochures, and visual assets tailored for the sector.

Print Production & Pre-press

Visual Storytelling​

Designing user-centric websites and digital assets to enhance the brand's online presence.

Maintaining direct communication with clients, from initial briefing through presentation and project delivery, ensuring high satisfaction and alignment with their vision.

Creative Tools

Adobe Creative Suite

Figma

Minene Ltd.

Graphic designer

AI-Assisted Design​

2019 - 2022

Developed print and digital design assets for a wide range of products.

Led the design and production of all product packaging, boxes, and hangtags.

Languages

Collaborated closely with fashion and accessory designers in a creative team environment.

Hebrew: Native

Created custom patterns, copy, and original illustrations.

English: Full Professional Proficiency

Cake Shop

Owner & Designer

2014 - 2019

Operations & Management: Overseeing daily operations, including supplier relations, inventory, budgeting, and client consultations.

Education

2018 - 2019

UX/UI Design

Project Execution: Collaborating with production companies and event planners to deliver complex, custom-designed projects.

Netcraft Academy

Marketing & Digital: Managing brand presence across social media and exhibitions, including website maintenance.

2003 - 2007  Graphic Design and Visual Communication

WIZO Haifa Academic Center of Design and Education

Brand Identity: Developed the full visual identity, from logo design to brand language and "edible art" sculpting.

Packing Design

(01)

Pop Star

Flavored popcorn

A bold packaging series featuring flavors like Caramel Toffee and Cheddar Splash. Inspired by American pop culture, the design uses dynamic colors and unique compositions to create a standout shelf presence. The result is a vibrant visual dialogue that engages young audiences and leaves a lasting, joyful impression.

(02)

Kvuzat Yavne

Cans

A comprehensive visual identity refresh for a classic Israeli brand, balancing heritage with a modern culinary feel. The design features clean typography, vibrant color coding for easy shelf navigation, and high-quality product imagery that emphasizes freshness and quality.

(03)

Eatsane

Crackers Pro

High-protein, low-carb snack packaging designed with a vibrant and energetic visual language. The design features a bold pink and green color palette that balances a sense of "health-conscious" with "indulgent flavor," ensuring high shelf visibility. By prioritizing clear communication of nutritional benefits alongside dynamic product imagery, the packaging resonates with modern, health-driven consumers who don't want to compromise on style.

(04)

Shufersal Green

Gluten free Cereal

A playful and high-energy packaging series designed to redefine the gluten-free breakfast experience. The design features vibrant "sunburst" patterns and bold, circular typography that creates a sense of movement and excitement on the shelf. By integrating appetizing product photography with a bright, clean aesthetic, the packaging appeals to health-conscious families while maintaining the fun and flavor of classic cereals.

UX/UI

(01)

Inmode

www.inmodemd.com

A strategic website redesign for a global leader in medical aesthetics, tailored specifically for European distributors and clients. The interface blends high-end medical precision with a luxury aesthetic, ensuring seamless navigation and a professional user experience. By prioritizing clarity and brand consistency, the new site strengthens InMode’s

presence and supports its expansive network across Europe.

(02)

Mor Langermann

morlangermann.com

A complete website redesign for a premier boutique investment house, emphasizing reliability, prestige, and expertise. The design features a clean, high-end visual language with a focus on intuitive navigation and seamless responsive performance across all devices. By combining sophisticated typography with a structured financial layout, the site delivers a professional user experience that builds trust and reinforces the firm's market authority.

Graphic Design

(01)

Minene

Paper Products

Led a complete visual identity and packaging transformation for the paper products line, shifting the entire range towards a clean, sophisticated visual language. The resulting design transforms the brand perception to feel matured, high-end, and perfectly aligned with its position as a market leader in the premium baby and child care sector.

(02)

Minene

Products Tags

I redesigned the brand’s packaging and tags to give them a cleaner, more mature look. By moving away from a playful style and focusing on a minimalist layout, I created a modern feel that matches the brand’s premium quality. It’s all about a sophisticated design that stands out on the shelf.

Yael Ram Beck